A shared album service is a platform allowing users to create an album with many photos or videos and share it with other users on the same platform. The platform usually allows users to create an album and add photos or videos. The user can generate a unique link and share the album with other users.
Shared album platforms can be a great marketing tool for businesses. A business can create an appealing marketing campaign and upload it to a shared album platform and share the link with customers. Additionally, businesses can create collaborative albums on these platforms to promote customer engagement.
We’ll explore some shared album platforms that businesses can use to market their products and services. Read on for more information.
What to Look for in a Business Shared Album Platform
For a business to harness the full potential of marketing via a shared album platform, it has to ensure the platform of choice has some essential features:
- Collaboration Features: The platform of choice has to grant multiple user access. Such a platform allows multiple users to contribute to an album the business has created. A platform with permission management allowing the business to permit users to view, edit, or comment is also ideal, especially if permission is granted in real-time.
- Sizable Storage Capacity: The business will also ensure that the preferred platform offers enough storage space to store all important photos and videos. Since the business might upload many photos or videos on an album, a search function would make finding a particular photo or video easy.
- Integration and Compatibility: The preferred platform should allow integration with useful business tools like CRM. businesses should also ensure the platform accepts the file format of choice; examples of file formats are JPEG, PNG, RAW, and PDF.
How to Create, Use, and Manage Shared Albums
A business that wants to create, use, and manage Shared Albums has to start by choosing a shared album platform with essential features to meet the business needs. The business then uploads photos or videos to the platform and generates a unique link to share with potential customers.
The business can also add as many photos or videos as needed and set permissions.
Top 5 Shared Album Platforms Compared
While there are plenty of shared album platforms for businesses to use, only a few have essential features that can revolutionise business marketing and operations. Businesses can also use an all-in-one platform that includes business banking.
Google Photos
What makes Google Photos one of the most versatile platforms is its seamless compatibility with Google ecosystem. Businesses working with Google Workspace will find this platform useful. Even more impressive, this platform has unlimited space to store business photos and videos in incredible HD quality.
This platform also offers automatic backup to prevent data loss. Searching for a photo or video by name is also possible because this platform has a search function. The platform uses Google’s AI to recognize images in photos and organise an album.
The business can share a link to a photo with potential customers, making Google Photos a good marketing tool. However, this platform offers only 15GB of storage.
iCloud Shared Albums
Businesses with Apple products like Apple desktop can use this cloud-based album sharing platform. The platform’s end-to-end encryption means only the intended user views the shared album. Any changes made to the album are displayed in real time.
Additionally, iCloud Shared Albums has comment sections where customers can comment on a photo of a particular product offered by the business. The iCloud Photo Library even grants users an offline access to their shared albums.
Dropbox
Dropbox is another versatile shared album platform. Besides sharing albums with team members, businesses can share an album with potential customers on this platform. The most essential feature is the version history; it allows the business to revert to a previous album to prevent data loss.
Businesses can also integrate this platform with various productivity tools. It’s another platform granting businesses and team members offline access to shared albums. However, this platform doesn’t offer photo-specific features like Google Photos, but it offers a versatile cloud storage and file sharing solution.
Microsoft OneDrive
Microsoft OneDrive has key features that help businesses share files with team members and customers. The shared library is the most essential feature, allowing the business to create an album, upload photos or other files, and share the album with team members.
This platform integrates seamlessly with Microsoft Office apps for uninterrupted workflows. The platform has a version history feature for the business to revert to a previous file. Like many album sharing platforms, OneDrive has AI to power file organisations and searches. Businesses can also access the shared file offline.
Amazon Photos
Businesses will store more photos and videos on this shared album platform that offers unlimited photo storage. The platform allows businesses to create albums and share them with colleagues and team members. Families can also benefit from this platform’s Family Vault that shares products centred on family use.
Amazon Prime businesses access additional features such as unlimited video storage facility. This AI-powered platform also enhances album organisations and searches.
Security Best Practices
A robust security safeguards files uploaded in an album. Businesses can use these practises to bolster files on shared album platforms:
- Choose a reputable shared album platform
- Set a complex password with special characters
- Manage privacy
- Share links with trusted parties
- Regularly update the software
Making the Right Choice
The right choice of a shared album platform depends on choosing an option with features and functionality that serves the business interests. Also, the right software or service has integration capability for seamless workflow. The service has to be reputable and offer high-tech encryption to prevent unauthorised parties from accessing files in an album.
Conclusion
A shared album platform can help a business share business files with team members and partners via links. The links work across different devices. At the same time, these platforms work with productivity tools to streamline workflow.
However, a business has to choose the right option from the many choices on the market. A reputable platform with high-tech encryption will protect crucial business documents and files from unauthorised access. Therefore businesses have to choose reputable services to meet their needs.
